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The Hatch Rest Go Portable Sound Machine is a small round device that plays smoothing sounds that helps babies sleep.

Soothing sounds for babies have been used by Moms for years, so it is not really a totally new idea. But just a variation of something that has been on the market a long time. And the product getting lots of publicity, I’ve seen it on a number of lists, one even promoting the product as the Number 1 new product of the summer.

But the reason can succeed is that it targets a very important need. Parents need to sleep, and babies crying all night does not allow that, especially in a hotel room. The key to this products success is that it targets a strong customer need. This should always be the number 1 consideration for inventors. If you target customer needs, it won’t matter how innovative your product is, even a slight modification of an existing product can be a big seller.