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Create a Target Customer Profile Chart

One of the final steps that shows investors, retailers and other key contacts that you’ve done your homework is to create a customer profile chart that details the market opportunity that is available for your product.

Target Market Profile – Faux Painting Supplies

Market Segment	Needs	How Needs Are Met	Products Purchased
High end wallpaper and paint contractors	Patterned Look	Use sea sponges and then make  their own designs	Sea sponges
Midrange paint contractors	Patterned and standard look	Use sea sponges for standard looks, unable to do complex patterns.	Sea sponges
New users wanting a  sponge look	Standard sponge look with simple pattern	Sea sponges	Sea sponges
New users wanting pattern wallpaper-type look	Advanced patterns	Products not available	Not available

This chart shows there is a market opening of advanced pattern sponges that can be used for new users wanting complex patterns. You can also make a case that an advanced pattern sponge would sell to the mid to small-size painting contractors who are unable to create their own advanced patterns.