Don Debelak offers affordable patent http://www.patentsbydondebelak.com

Inventors like to talk about their product and why it is great. But the target audience is much more interested in a story that they can relate to. Having a good story has always been the case,   but today with social media groups and posts playing such a big role in inventor’s success a story is even more important.

 Pickleball is a hot new game that is being taken up by a percentage of the population.  Most of the publicity for the pickleball paddles tend to follow this pattern. “Our pickleball paddles are offer explosive power and great control to improve your game. The graphite hitting surface is lightweight with and powered by aerospace technology that limits vibration, easing any tension on your arm.”

Now that is not a story, it might catch people’s attention, but it might not as all the pickleball paddle producers tend to use very similar language. A story is about people over products. “I play my husband at pickleball and he can faster and cover the court much better than I can.  To defeat him I needed to develop a drop shot to bring him toward the net, while still being able to drive the ball past him after he came to the net. I need a paddle that could absorb the energy from his shot so that I could better drop my shot just over the net while not losing my power for a passing shot. I’ve research paddles, and found the best ones had a middle layer between two outside edges, and that the best energy absorbing middle for my power, and my husband’s power belonged to XYZ company. The best energy absorbing middle might be different for you, depending on the power game of you and your opponents but try out a variety of paddles to see what works best for your game.”

I did a google search for “pickleball social media” forums and there are numerous forums, the Face book group (20+) Pickleball Forum | Facebook seemed to have the most members, but there were many others with the site feedspot.com listing their top 10 forum, Top 10 Pickleball Forums, Discussions, and Message Boards in 2022 (feedspot.com).  These types of social media forums are essential for start-up success, especially if you are selling on your Internet site, or on Amazon or another Internet site.  They are essential because your website is unlikely to be listed early in a Google search unless you are paying for Google ads, which is expensive. To get people to your site, you need all the publicity you can get, and social media is the most cost effective way to get your message to your target customers.

What gets noticed a social media forum are stories, much more so than product oriented posts, and in some cases product oriented posts won’t even go live on the social media forum. The better sites are more selective about what they allow on the sites. The more stories you have about your product, the more posting you will get and the positing you have the better chance you have of bringing people to your site.