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A TV- and Web-based “shopping community,” QVC introduces about 500 new vendors each year, selected from a pool of approximately 10,000 applications. Vendors are also sometimes recruited from trade shows and craft fairs. Products must have the ability to be mass produced; QVC‘s minimum purchase order is typically $30,000 to $35,000 per item at wholesale cost. For an item with a $30 wholesale cost per unit, this would mean a minimum order of 1,000 units, all of which must be received by QVC before the on-air promotion of the product. Before vendors get to this stage, they must complete an application and be accepted by QVC.
To apply to be a QVC vendor go to the web site Interested in becoming a QVC Vendor? – Vendor Portal
Watch the QVC network. Getting a sense of the products the network already sells will give an idea if your product is a good fit. The network is also looking for products that are new and distinctive, not a repeat of what’s already being sold. Review the list of items that the QVC does not accept on the “How to Become a QVC Vendor” page on the QVC vendor Web site.
Arrange for manufacturing. QVC will want to see that you are able to produce your item in mass quantities; you do not, however, have to have these quantities already in place before QVC accepts your application. The network only wants you to demonstrate that you are able to manufacture your item. QVC will not pay for this process, even if your product has been accepted.
Calculate the wholesale cost of your goods. In addition to the usual items included in the wholesale cost of your goods, such as manufacturing, this cost should also include the amount of packaging and shipping the goods to the QVC warehouse in the Eastern United States. The wholesale cost amount is asked on the vendor application form.
Review your product’s story. When you are accepted to sell on QVC, you’ll probably be demonstrating the product yourself. Telling the audience what brought you to start your business is part of what makes good television, and QVC will be looking for this story-teling ability in a new vendor. Jot down notes of significant and interesting highlights of your entrepreneurial journey.
Take quality digital pictures of your product. QVC will not review your application if it does not include links to a Web page or digital images. QVC will only accept applications for completed projects; it does not review prototypes or ideas.
Click on the “Begin the Submission Process” link on the QVC vendor site. This link is found at the bottom of the “How to Become a QVC Vendor” page, below the “Frequently Asked Questions.” Complete the application.
Reply to the email you receive from QVC after submitting your application. Attach digital photos to this email of all items you’d like to sell on QVC. If you do wish to sell multiple products, include a price sheet that lists wholesale prices for all of these items, together with their respective photos.