Support from Marketing Contacts is real plus in generating support for your business. Those interviews can help you get support from manufacturers, or can be a key selling point when you work on licensing and private label deals. But a short interview report, that the person likes the product or that the product will sell is not as effective as a more extensive interview.
{Don Debelak’s new book, Turning Your Invention into Cash is now available on Amazon for $3.49. Go to Amazon.com and enter inventions Don Debelak to purchase. From the author of Entrepreneur Magazine’s Bringing Your Product to Market.}
To learn more about how to connect with marketing contacts read the posts https://onestopinventionshop.net/blog/2011/07/how-to-find-and-work-with-marketing-contacts/
You should try to get as much market intelligence information as you can in an interview besides whether they like the product.
- What do they see are the main competitors to your product?
- Are people happy with those competitors?
- Are there any concerns the market has about those competitors?
- Have there been any recent product introductions in this market area?
- Were those introductions successful?
- If there were failures, what caused them.
- What do they feel are your products strong points?
- What do they feel are your products weak points?
- Do they feel your product will succeed in the market?
{Don Debelak’s new book, Turning Your Invention into Cash is now available on Amazon for $3.49. Go to Amazon.com and enter inventions Don Debelak to purchase. From the author of Entrepreneur Magazine’s Bringing Your Product to Market.}