Invention Marketing Plan Format

{Don Debelak’s new book, Turning Your Invention into Cash is now available on Amazon for $3.49. Go to Amazon.com and enter inventions Don Debelak to purchase. From the author of Entrepreneur Magazine’s Bringing Your Product to Market.}

Do you want to impress potential partners or investors with a great marketing plan? If you are like most inventors, you probably don’t know where to start in writing a marketing plan. Below is a marketing plan format to make sure you cover all the major points as well as presenting them in a logical order. If you need more help writing a marketing plan, we recommend buying Streetwise Marketing Plan.

Executive Summary
1. Company Description
2. Target Markets
3. Competitive Advantage
4. Strategy
Marketing Objective
1. Sales
2. Market Share
Current Situation
1. Sales Growth
2. Product Line
3. Distribution
4. Sales Team
5. Key Customers
6. Competitors
7. Strengths
8. Weaknesses
Market
1. Market Description
2. Market Segments
3. Market Trends and Opportunities
4. Marketing Concerns
5. Competitor’s Developments
Customers
1. Target Customers
2. Customer Trends
3. Customer Hot Button
Strategy
1. End Users
2. Distribution
3. Key Contacts
Positioning Statements
1. Main Positioning Statement
2. To End Users
3. To Distribution
Marketing Tactics
1. Product / Store / Service Based
2. Pricing
3. Packaging / Store Display
4. Communication
5. Distribution
6. Promotions
7. Customer Service
Implementation Plan
Sales Budget / Expense Summary