Old Product Areas Ripe for Invention

Inventors often look at big new ideas with big needs but sometimes you can find a way to create a product idea in an old category and have some success.  I live in Minnesota and some years ago I started seeing many people with the new style of ear muffs that wrap around the back of the head, the 180s, www.180s.com. They look great. Most people don’t realize this high style line was originally put out by a couple of inventors. You don’t need a high tech product, or even a product that is hard to make. Hopefully this story will inspire you to get out with your idea and see if you can make it. [Read more...]

Finding the Best Opportunities and Ideas for Inventing

Inventors frequently have multiple ideas. The question is which one to pursue. Other inventors feel like they are creative and can solve many problems and wonder which ones to attack. Even in winning categories there are some products that are better than others. Recognizing winning categories and then the wining products in that category will greatly help you succeed. This article will help you recognize which ideas have the best chance of success. [Read more...]

Does Your Idea Have a Chance?

Many inventors often hesitate entering into the expensive invention market because they are worried that their product is already out on the market or that there may be obstacles that they will run into. With a little effort on your part, you can investigate on a preliminary basis whether or not your product will succeed, and while it is not a one night project you should be able to complete the project in 30 days. I think every inventor should do this to ascertain whether or not the product has a chance at success before spending a lot of money. [Read more...]

Preliminary Invention Evaluations

Many inventors often hesitate entering into the expensive invention market because they are worried that their product is already out on the market or that there may be obstacles that they will run into. With a little effort on your part, you can investigate on a preliminary basis whether or not your product will succeed, and while it is not a one night project you should be able to complete the project in 30 days. I think every inventor should do this to ascertain whether or not the product has a chance at success before spending a lot of money. [Read more...]

Is Your Product Ready to Introduce?

In my last article, I discussed 10 points to consider in a preliminary product evaluation and how to determine if you should move ahead. This article discusses how to evaluate a product idea after it is developed further to see if you should keep spending money through the final product design and then product introduction.

When you start out with an idea you have a vision of what the product will be like. After working on the idea for a while, the product starts taking shape and you have something people can react to that will indicate how the product will sell. You are entering a phase where you may be spending a lot of money, and may need to get investment partners.  So you need to take a deep breath and reevaluate where you stand. Inventors tend to move forward with lots of enthusiasm at this point. But that can be a big mistake as now is your last stopping point before a major investment. [Read more...]

Wild and Crazy Can be a Recipe for Great Ideas

Often inventors get into a routine that revolves around looking for a problem that affects many people and where they feel that they can create a great solution. Then they make sure the product can be made for 20% of the retail value and they might have a winner. But there is another way, one followed by kids for generations: just get a wild and crazy idea and try it out. [Read more...]

Is the Benefit Obvious?

Benefits should be recognized by end users and distributors in two to five seconds.  How do you know you have an obvious benefit?  When you can give it to someone and they immediately recognize the benefit without you telling them anything.  The more you have to explain your idea, the less obvious the benefit is.

Why is an obvious benefit important?  Unless you can afford a big advertising and marketing campaign, your product will need to sell on a shelf without anyone offering a big sales presentation.  The product needs to sell itself.

The degree of obviousness the benefit has is a subjective question, so I’ve listed five success stories where the product sold itself.  Compare the power of your benefit to the power of the benefits listed below. You may even want to get samples of the following products and have people evaluate how obvious your product’s benefit is compared to theirs. [Read more...]

Wal-Mart’s Get On the Shelf Program – Insights for Inventors

Wal-Mart recently ran a promotion for inventors, get on the shelf. They promised to give the winner $12,500 and helping getting their product manufactured and if pricing and quality worked out, they would put the product on the shelf. Over 4,000 people submitted their inventions where people voted on them.  Go to http://www.getontheshelf.com see more about the contest and the 4,000 products that were entered.
These are the 10 finalists. [Read more...]