Inventors Quickest Sales When you introduce your product, you want to generate quick sales because building a history of sales, even just in one or two outlets, helps you convince other sales outlets to carry your product. But once you start selling, you need to commit yourself to continually … [Read more...]
Overcome Resistance to Inventions
Overcome Resistance to Inventions Overcoming retailer resistance is a challenge that faces every inventor, and especially inventors with a new product category. Here is a story I originally ran in Entrepreneur in 2005, but the inventor and category have continued to thrive so I think the story … [Read more...]
Quick Invention Introductions
Quick Invention Introductions 1: Identify the Right Target Market Identifying the right target market can often be the difference between success and failure for new products. The right market will be more willing to accept, and ready to pay more for, the right product, and the wrong market will … [Read more...]
Product Areas Needing New Products
Product Areas Needing New Products Inventors often look at big new ideas with big needs but sometimes you can find a way to create a product idea in an old category and have some success. I live in Minnesota and some years ago I started seeing many people with the new style of ear muffs … [Read more...]
How to Sell to Gift Stores
How to Sell to Gift Stores Gifts can be sold in any number of stores, card shops, flower shops, drug stores, cooking stores, airport shops, Christian gift stores and hospital gift shops. Gifts represent an enormous product category, with products covering the gamut from home made sewing items to … [Read more...]
Selling to Small Retailers
Selling to Small Retailers provides significant opportunities to inventors Looking for Sales Reps? Check out http://onestopinventionshop.net/books/sales-reps/ By Don Debelak How is the inventor doing today This article originally appeared in Entrepreneur magazine in the late 2000s Note: … [Read more...]
Idea to Marketplace
Idea to Marketplace Looking for Sales Reps? Check out http://onestopinventionshop.net/books/sales-reps/ Inventors go from idea to invention to the marketplace, reflecting the new trend for inventors to forgo pursuing licensing deals and instead start businesses to launch new products. Inventors … [Read more...]
How to Start an Invention Based Business
How to Start an Invention Based Business Looking for Sales Reps? Check out http://onestopinventionshop.net/books/sales-reps/ Should you start a business based on your invention? The pros of starting your own business are that you can have greater control over your product's success and greater … [Read more...]