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Selling Promotional Products / Ad Specialties
There are marketing and distribution firms that sell promotional products, or ad specialties, everywhere. These include anything you might get as a giveaway, from bobble head dolls to pens to very high tech and innovative products. Since companies will buy quite expensive items to give to customers, and cereal companies, non-profit charities and major credit card companies often give a promotional item away in a mailing, or as an incentive to purchase a specific product, the promotional products market can be quite lucrative for manufacturers that have an in-demand product. If you look into your local phone book for ad specialties or promotional products you will find dozens of companies in most towns. There are also dozens of companies selling promotional products through distributors and manufacturers’ representatives. Small one line companies with innovative products can be very successful in the promotional products market. Read the rest of this entry »
List of Sales Reps for the Promotional Product Market Now Available!
Trying to break into the Promotional Products Market? Our list of over 120 sales reps can help you set up your own sales rep distribution network! At only $24.99, you can’t miss this great deal if you have a promotional product! Click here to buy.
The Road to Offshore Manufacturing Now Available for Download
The Road to Offshore Manufacturing, by Edith Tolchin, is a step-by-step guide to product safety, sourcing, manufacturing and importing your new product from China. Now available for download for only $9.95.
Click the Road to Offshore Manufacturing to buy now.
Creating a Strong Market Presence
How can your marketing efforts make a big splash rather than just seem a drop in the bucket? The following items are ways that help you build sales and generate interest in your product. Read the rest of this entry »
Generate Quick Sales
When you introduce your product, you want to generate quick sales because building a history of sales, even just in one or two outlets, helps you convince other sales outlets to carry your product. But once you start selling, you need to commit yourself to continually growing your sales. Stores, catalogs, reps and distributors look for hot, up-and-coming products, and if your sales are always growing, you will have a much easier time expanding your sales network. If your sales stagnate, people will think your product has reached its peak. Read the rest of this entry »
Testimonial from Inventor John Teel
I just wanted to tell you that the money I paid to have you create a list of possible sales reps and distributors was the best money I’ve ever spent on my product the Pop-up Microlite. I just recently started contacting some of the reps and I hooked up with a great rep just last week. After only having samples for two days he has already sold the product to a huge hardware distributor that services 2000 stores and he has a private-label agreement in the works with another manufacturer interested in selling them as safety lighting. He said the response to the product was fantastic!
John Teel, microlitetech.com
Learn more about our Finding Sales Rep Service and our Sales Reps Lists.
Selling to the Outdoor Retail Market
Outdoor products include a wide variety of product categories. Typically the categories are not dominated by major manufactures and inventors with innovative products have a good chance of getting their products on the market. The drawback to the industry is that retailers are small and each category tends to have smaller trade shows. The industry does however have some key specific trade shows that can be helpful if you serve a market segment that has a major show. The good news is that independent sales reps are prevalent in the market and they sell to both large and small retailers. The list of reps sold by onestopinventionshop.net has over 400 independent reps, click here to buy. Inventors with a strong product category have an excellent chance to set up their own rep network. Read the rest of this entry »
Buy a List of Sales Reps for the Outdoor Market
Trying to break into the Outdoor Market? Our list of over 400 sales reps can help you set up your own sales rep distribution network! At only $24.99, you can’t miss this great deal if you have an outdoor product! Click here to buy.
One Stop Invention Shop Client Featured on the Cover of Field and Stream!
Grant Koppers, long time client of Don Debelak, was recently featured on the cover and Field and Stream.
Here is Koppers’ testimonial of Don Debelak’s services:
I started out as an inventor with a concept, fishing lures that look more like real fish. I’ve taken that concept into a company with six figure sales, doing all the tasks of an entrepreneur taking on investors, writing a business plan, negotiating contracts with investors, manufactures, manufactures sales representatives and distributors. I’ve created packaging and promotional strategy and a marketing plan to launch the product. I started consulting with Don Debelak when I had just a few prototypes. Don gave me advice and counseling at every step in the process, keeping me on a level keel and explaining what steps I needed to do next and what type of response I was likely to receive. Don played a key role as an advisor and was an valuable asset during the entire introduction process. Even after I launched my product, Don was there to help me trouble shoot all of the new challenges I ran into.
Grant Koppers: Koppers Fishing Lures (www.livetargetlures.com)
Identifying the Right Target Market
Identifying the right target market can often be the difference between success and failure for new products. The right market will be more willing to accept, and ready to pay more for, the right product, and the wrong market will be slower to accept your product and will require more marketing efforts, cutting down on your profits. So choose your target market carefully. There are many factors that determine the right target market, and this article will cover two important factors: market size and pricing. Read the rest of this entry »
