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Patents By Don Debelak

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Creating a Target Customer Profile

January 8, 2023 by Don Debelak

Don Debelak offers affordable patents www.patentsbyDon Debelak.com

Create a Target Customer Profile Chart

One of the final steps that shows investors, retailers and other key contacts that you’ve done your homework is to create a customer profile chart that details the market opportunity that is available for your product.

Target Market Profile – Faux Painting Supplies

Market SegmentNeedsHow Needs Are MetProducts Purchased
High end wallpaper and paint contractorsPatterned LookUse sea sponges and then make  their own designsSea sponges
Midrange paint contractorsPatterned and standard lookUse sea sponges for standard looks, unable to do complex patterns.Sea sponges
New users wanting a  sponge lookStandard sponge look with simple patternSea spongesSea sponges
New users wanting pattern wallpaper-type lookAdvanced patternsProducts not availableNot available

This chart shows there is a market opening of advanced pattern sponges that can be used for new users wanting complex patterns. You can also make a case that an advanced pattern sponge would sell to the mid to small-size painting contractors who are unable to create their own advanced patterns.

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