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Nothing sells like success, but how do you portray your product as successful? The secret to building a story of success is by carefully planning your launch so your sales are always growing and it never seems that your product has stalled.
When you start selling your product, choose a sales outlet that you know you can succeed with and that you can dedicate a lot of energy to. For instance, you could sell locally and do lots of in-store demonstrations or giveaways to ensure your product will succeed. Once you have established that your product is selling, move on to your next sales outlet. Do not wait too long though—otherwise it will seem like your product stalled in just one outlet.
As your success in one sales channel (i.e. catalogs, retail stores, etc.) is established, you also can expand into other sales channels using your previous success to convince other sales channels to accept your product.
The goal is to always portray your product (with sales evidence to back it up) as a hot, up-and-coming product that people don’t want to miss out on.
Success also interests news media, bloggers, and radio shows, so you should also use your success to try to get interviewed or have your product reviewed. Then use this PR as further proof that you have a hot, up-and-coming product by putting your media exposure on your website and showing it when you are trying to expanding into new sales outlets or channels.