Basic Advertising Tips For Beginners
Creating a new invention is one thing, but in order to sell it, or make a business out of it, you’ll need to do some strategic advertising as well. Now, this naturally isn’t the forte of most people who also fancy themselves inventors. For this reason, many will ultimately pay for some advertising, or else partner with someone who has sales experience as a means of growing a business out of a product. Either can be a suitable option, but you can also save some money by doing a little bit of advertising on your own.
This is easier said than done, but we have some tips, both specific and general, that can help you get started.
Explore Google Ads
There are countless ways to advertise a product or company digitally. However, setting up a Google Ads account can ultimately be a foundational step to take. It can take some effort, and it is a financial investment, but it’s one of the best ways to make sure that you’re both generating income for people looking at your product’s website, and that this product is becoming more visible. You should explore other avenues of digital marketing as well, but this is a good one to start with, so long as you study it enough beforehand to have a good grasp of how to use it and what it does for you.
Explore Social Media
Social media has become an invaluable advertising tool for new and growing companies, and in numerous ways. You can look into more automated methods that might help to promote your brand to users of various social media channels deemed relevant. However, you can also do a great deal of your own engagement on your own. If it’s possible to do, linking up with any customers for your new product or company on social media gives you a way to provide them with any more updates, as well as the potential to become visible to their entire networks.
Focus On What Makes Your Product Unique
The temptation is usually to focus on what makes your product good when working on early advertisements. Instead, however, it can be a good idea to focus on what makes your product <em>unique</em>. A great example of this came about fairly recently in a renewed push by Atlantic City to revive its beachside gaming resorts. Rather than promoting Atlantic City as a whole, focusing on a single resort, or just talking about what’s nice there, the noteworthy piece discussed unique qualities of each property. The idea here is that instead of simply expressing vague positives, an ad campaign can showcase qualities that can’t be found anywhere else. Ideally you can apply this same concept to your product.
Focus on Contrasts With Your Competition
This is another alternative to simply focusing on what’s good. And here, too, we can discuss the idea in the context of a recent ad campaign – in this case, one by the beverage distributor Miller Lite. Responding to a rival’s claims about ingredients in the drinks, Miller Lite has put together advertisements suggesting that the result of their ingredients is a better taste. The degree to which this is fair is debatable, but the effect is simple: they care about specific ingredients, we focus on giving customers the best possible taste. We’re not condoning these specific products, but here again the principle can be put to use. You can always find ways to express what makes you different than others like you.
Through these strategies you can begin to conceive of both strategies and specific methods with which you can advertise whatever product you’ve created, or the company you’re using to do it. That way you can begin to truly maximize your creation.