Support from Marketing Contacts is real plus in generating support for your business. Those interviews can help you get support from manufacturers, or can be a key selling point when you work on licensing and private label deals. But a short interview report, that the person likes the product or that the product will sell is not as effective as a more extensive interview.

{Don Debelak’s new book, Turning Your Invention into Cash is now available on Amazon for $3.49. Go to Amazon.com and enter inventions Don Debelak to purchase. From the author of Entrepreneur Magazine’s Bringing Your Product to Market.}

To learn more about how to connect with marketing contacts read the posts http://onestopinventionshop.net/blog/2011/07/how-to-find-and-work-with-marketing-contacts/

You should try to get as much market intelligence information as you can in an interview besides whether they like the product.

1. What do they see are the main competitors to your product?
2. Are people happy with those competitors?
3. Are there any concerns the market has about those competitors?
4. Have there been any recent product introductions in this market area?
5. Were those introductions successful?
6. If there were failures, what caused them.
7. What do they feel are your products strong points?
8. What do they feel are your products weak points?
9. Do they feel your product will succeed in the market?

{Don Debelak’s new book, Turning Your Invention into Cash is now available on Amazon for $3.49. Go to Amazon.com and enter inventions Don Debelak to purchase. From the author of Entrepreneur Magazine’s Bringing Your Product to Market.}