Yesterday, we posted a story about Carroll Bassett who found lots of great uses for his product that he didn’t originally intend. Bubble Wrap, which recently turned 50 years old, is another great story about unintended uses.

In 1957, Alfred W. Fielding and Marc Chavannes were working out of a garage trying to develop a new type of plastic wallpaper with paper backing. They were successful, but it turned out it didn’t make very good wallpaper.

While on a plane trip, they realize a truly great use for their product: packaging. In 1959, they started Sealed Air Corporation and began marketing Bubble Wrap.

Does your success lay in an unintended use for your product?

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