10 Steps to Bring a Product to Market
Step 2 - Determine Your Target Market

Develop a specific group of people who are your target customers.  You want this to be the group most likely to buy your product.  For instance, if you have a new kind of fly fishing pole, which is expensive, your target market could be wealthy fly fishermen.  You might want further narrow this market to fishermen who fish for a certain fish in a certain kind of creek.  Some people want to avoid a narrow market because they think they will sell fewer products, but usually the opposite is true.  With a narrow target market you can more effectively market your idea and can have more effective market research.  Once you have a target market, you want to then target a type of distribution channel and find the corresponding trade shows, magazines and associations to be a part of.

Targeting the right market at this point is crucial since all of the rest of your steps will be geared toward creating the perfect product, packaging, marketing, image, etc. for that target market.

Do You Need Help with this Step?

Our product evaluations provide recommendations on choosing your target market.

• A short product evaluation for $99
• An in-depth product evaluation for $175
• An in-depth product evaluation, plus recommendations on what to do next with your product for $375

To request one of these services, or for more information, please contact info@onestopinventionshop.net

We also have a 63 page product workbook that helps you with this step, as well as many others, and you can buy it now for only $5.95. Buy Now.

Getting Involved With Your Target Market

Once you have chosen your target market, you need to get involved with that market. Subscribe to magazines, industry newsletters, read blogs, go to trade shows and anything else you can think of to immerse yourself in this market. You must thoroughly understand your market and be on top of any changes.

For $50, we can provide you with a list of trade shows you should attend and a list of publications you should read to stay up to date with your target market. Contact info@onestopinventionshop.net for more information.

Go to Step 3