10 Steps to Bring a Product to Market – Start Your Own Company

There are a variety of sales methods you can use.  Sales agents can sell for you, you can sell through mail order catalogs, you can sell through distributors or countless other sales techniques.  Your product will not be suitable for many sales options and being an inventor-run company will disqualify you from others, at least initially.  You must choose a distribution option that you can support with customer service, is open to new products and can be impacted by a small sales force.  You may have already chosen which path to take in your market introduction plan and now is the time to contact the sales agents or distributors that you want to pursue.  Remember that distributors can be wary of small companies and may wait for you to call four or five times before they consider your idea.  They want to see you have staying power so let them know you are committed and are not going away.

Start Selling

Running your business will take a lot of perseverance and patience, but if you’ve made it this far you have proved that you have those traits.  Don’t get discouraged now, it will take time for your idea to take off, just keep plugging away and stick to your business plan, reevaluating it every so often.  Above all stay optimistic.  Remember, starting your own business will take the longest but you started it so you could have the big payoff later on.

Do You Need Help?

Finding potential sales representatives can be difficult, but we can help. For $240, we can find between 25 and 300 potential sale reps that could carry your product. For more information, contact info@onestopinventionshop.net.

Are you having trouble getting your business going? Here are a few extra tips to get you started:

Media Exposure

Media exposure can be the best way to jump start your business. Prepare a press kit and send it to local, regional and national news agencies. If the news agencies like what you sent, they will write a story about you and your product and you will get more exposure for the time, energy and expense than advertising could ever provide. Don’t forget about sending press kits to blogs and other online news services. For help in preparing a press kit, contact info@onestopinventionshop.net.

Become an Expert

Becoming an expert can also lend credibility to your company. Write a book, appear on talk shows, radio shows, speak at events, anything you can do to establish your expertise and exposure yourself and your product to the public.

Start a Website

Starting a website can also help you gain exposure. You will need to be active in web marketing, but more and more people are spending more and more time online, and a well developed web marketing plan can reach many people.

We can build your website for you. Options for websites include online shopping, blogs, forums, content management systems, among others. Costs depend on the complexity of the project. Contact info@onestopinventionshop.net for a quote.

We can also develop a web marketing plan for you. For $150, we will make a list of recommendations on how to market your website, possible ads, ad locations and keywords, possible social networking sites and other strategies for gaining exposure for your website. Contact info@onestopinventionshop.net for more information or to request this service.

Look at the Other Business Models